Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. Your audience members will feel more like you’re speaking to them instead of a generic group of people. What Geographic Data Can You Use to Segment Your Landing Page Audience? Wondering where you can get data on your customers’ locations? Qualtrics suggests using tactics like running a survey or checking data from your sales, website, or social media followers.
You don’t have to do any fancy or expensive research. Now, grab that data, and let’s see how you can use it to personalize your landing pages. Country, state, city, or neighborhood The most well-known method of geographic segmentation involves splitting your audience based on region. You can narrow down this approach to as small of a niche as a zipcode or as broad as a country, depending on your strategy. This tactic works well for local buy email list businesses trying to catch searchers in their area. Nearly a third of online shoppers in the United States search for local businesses every day, giving you tons of opportunities to bring in new customers.
buy email list
You might also want to focus on this regional segmentation if you offer an in-person service, like London’s Caranday Electrics: Image courtesy of Caranday Electrics Regional targeting is often tied to search engine optimization. Check out how Caranday Electrics mentions its region right in the headline to help search engines direct relevant users to them. But, they make that keyword insertion feel natural by mentioning it as a benefit. You’ll also notice that this landing page targets two areas—London and England’s South East. Feel free to mention more than one region on your landing page if it makes sense.