Whether it is a virtual product or a physical product, you must spend some time on product development, unless you want to make quick money by cheating. A few days ago, I saw a case, saying that a milk tea shop hired people to line up, and the cost of queuing up for a month was tens of thousands. Why do such a stupid thing?
——In order to harvest urban white-collar workers who want to open a milk tea shop. The wording of this store is estimated to be as follows: Look at our store, there are so many people queuing every day, and the business is excellent. You can't go wrong with joining us.
Such an enterprise itself is not a product, and it is no different from that kind of slaughtering plate. Therefore, don't doubt life when you see someone's product is not good, but still do it well. There must be a way that you and I don't know.
Some high-tech enterprises do not have products, but the financing is soft. This is not a traditional profit-making method, but capital operation, which is not something ordinary people can play. What we need to do is to make a product that users recognize and are willing to pay for, even if it is a popsicle.
Not to mention, there are not many people with product development genes, but there are many people who have the ability to acquire customers and promote them. Especially for the teams born in the 1990s and 1995s, most of them came from marketing and promotion.
Like the previous Roujiamo, marketing promotion event marketing is a lot of fun. There are now very popular satiety cereals and dog food potato chips, all of which have marketing promotion genes.
This is the best era, the supply chain is developed, as long as there is an idea, there is no product that cannot be made, and the logistics is convenient, even ice cream can be bought online; this is the worst era, there are no good products, But you don’t know where to get traffic. The vegetable biscuits I made before are crisp and delicious, and the price is beautiful. They couldn’t sell at the beginning, mainly because they didn’t find traffic channels.
I divide the ability of customer acquisition and promotion into two parts, one is brand promotion, and the other is effect advertising.
As the old saying goes, a person only needs to be proficient in one piece in his life. People who are proficient in brand promotion like to talk about 4S, 5P, and 6W, because they can fool people. It can be said that the core of brand promotion is to spend money. The same can remember this damn stone.
Effective advertising is better. There is a mature methodology. Effective advertising is like mathematics. It can calculate the effect of advertising. We put 10,000 yuan, how many exposures, how many users click, and how many people buy. Data can be traced back.
Therefore, many brand owners like to cast performance ads, because of two words: controllable. There are very few people who can be country email list proficient in both brand advertising and performance advertising. Sorry, I am that corner.
Simple brand advertising or performance advertising is definitely not as good as the combination of the two. Take FMCG cereal as an example, brand advertising creates momentum to let users know the brand, and effect advertising locks the position, so that users have nowhere to hide. As long as you are a cereal user, I have a 90% probability to let you choose our products, which is the rare value.